Stranger Things S2 Eggo Coupon Giveaway

CREATIVE CASE STUDY

I had an idea for an innovative campaign for the premier of Stranger Things S2. What if we posted a teaser to create FOMO, then gave away 1,111 Eggo coupons, for 11 cents a box, at the 11th minute of every hour, for 11 hours?

Absolute chaos in the best way possible. The number of people we drove to Save.ca crashed the site. It was a timely idea with smart copy, a thumb-stopping video, and packed with Easter eggs. Just what the community loves.

  • • $100/release ($1,100 total)
    • No production or music budget.

  • • 84% organic reach (6% benchmark)
    • 5x CTA industry benchmark
    • Coupon redemption time <3 mins/ release (x11 releases)
    • Our traffic crashed Save.ca

  • This campaign was the catalyst for a new enterprise vendor social program which sold tiered social packages to vendors for significant revenue.

Coupon Post Creative

Teaser

Reveal

Additional Supporting Creative

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