The store experience

From massive wall signs to tiny price beards, in-store audio to promo event point of sale, if it lives in store, I (or my team) likely created it. High-energy photoshoots with each owner let their unique personalities shine, while simple-yet-beautiful food shoots highlight quality and value.

  • $0 creative budget
    Production budgets vary (print elements/owner photography)

  • “Clean store” brand revamp in 2016 reduced <100 sign types to 16.

    Consistent brand elements increased brand equity.

    Increased focus on value.

  • Increased sales.
    Increased value perception.
    Increased fresh perception.
    Increased brand affinity.

  • NOFRILLS store owner cradling a large stack of bananas.

    Owner photoshoot

  • NOFRILLS exterior with window clings featuring produce.

    Storefront clings

  • Store colleagues standing in front of stocked produce bins wrapped in We Know Local yellow barnboard.

    We Know Local program bins

  • NOFRILLS store owners displayed on store signage.

    Elevation signage

  • NOFRILLS store owner throwing banana bunches in the air.

    Owner photoshoot

  • The fresh hall with stocked produce and various signage pieces.

    Fresh hall elevation signage

  • Two NOFRILLS store owners using bananas as phones.

    Owner photoshoot

  • Larger hanging corner sign showing a banana and the words paying too much for bananas is bananas.

    Corner value signage