Simple television

The Brief

The brief: Create short seasonally-relavant television spots in aggressive timelines, with zero production budget.

Must be able to be repurposed into Cineplex pre-show commercials and YouTube bumpers.

  • • $ for media buy
    • $0 for creative production

  • The top performing TV spots for NOFRILLS in terms of brand health and recall, even at their short duration.

  • Proved that the internal creative team could deliver recognizable, brand-building, positively-received simple TV spots in house, for $0 production cost.

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