This targeted campaign aimed to reclaim and build market share by highlighting the various ways customers could save money at NOFRILLS.

  • In-store/exterior store signage

  • Owned channel (mail, text, website)

  • Paid digital (display, discovery, YouTube, OOH, takeovers)

  • Social (paid, organic)

  • Print media (OOH, ROP)

  • Flyer (print, digital)

  • Radio (broadcast and in-store audio)

Own the Town Value Campaign

CREATIVE CASE STUDY

This targeted campaign aimed to capture the South Asian, Filipino, and Chinese newcomer segments by highlighting addressing their specific concerns (price, assortment, trust.) A test-and-learn approach was used to optimize channels, messaging, and creative.

  • Paid digital media (progammatic banners and display, Google and YouTube display, mobile)

  • Paid social (Facebook and IG)

  • Select buy on PrepareforCanada.com, Times of India, 51.ca (newsletter, standard banner, e-blast and re-targeting)

  • In-app (Realmaster)

  • Print media (elevator ads, ROP)

  • Radio (broadcast)

NOFRILLS Newcomer Campaign

CREATIVE CASE STUDY

We Know Local

CREATIVE CASE STUDY

This four-month seasonal campaign aimed to drive awareness and tonnage of local produce.

  • Owned channel (mail, text, website)

  • Paid digital (display, discovery, YouTube, OOH, takeovers)

  • Social (paid, organic)

  • Print media (OOH, ROP)

  • Flyer (print, digital)

  • Radio (broadcast and in-store audio)

This month-long seasonal campaign delivered exceptional value to customers through offers, giveaways, coupons and contests.

  • In-store store signage

  • Owned channel (mail, text, website, microsite, app)

  • Social (paid, organic)

  • Flyer (print, digital)

  • Radio (in-store audio)

24 Days of Hauliday Yays

CREATIVE CASE STUDY

This promotional summer campaign delivered value to customers across owned and paid channels.

  • In-store/exterior store signage

  • Owned channel (mail, text, website)

  • Paid digital (display, discovery, YouTube, OOH, takeovers)

  • Social (paid, organic)

  • Flyer (print, digital)

  • Radio (broadcast and in-store audio)

Hot Summer Sale Promo Event

CREATIVE CASE STUDY

BIG Sale Promo Event

CREATIVE CASE STUDY

This promotional summer campaign delivered value to customers across owned and paid channels.

  • In-store/exterior store signage

  • Owned channel (mail, text, website)

  • Paid digital (display, discovery, YouTube, OOH, takeovers)

  • Social (paid, organic)

  • Flyer (print, digital)

  • Radio (broadcast and in-store audio)

This promotional summer campaign delivered value to customers across owned and paid channels.

  • In-store/exterior store signage

  • Owned channel (mail, text, website)

  • Paid digital (display, discovery, YouTube, OOH, takeovers)

  • Social (paid, organic)

  • Flyer (print, digital)

  • Radio (broadcast and in-store audio)

Deals for Days Promo Event

CREATIVE CASE STUDY