Beetown Honey: Brand love for the bees

CREATIVE CASE STUDY

Beetown Honey is my family’s hobby apiary. We have a small number of hives from which we harvest and sell raw honey and all-natural wax products.

To sell our goods, we needed a logo and packaging that differentiated us from our local competitors. The labels and wraps created a professional presentation of our small-business wares, helping to sell product and creating repeat customers.

  • <$250/year (materials cost)

  • • 100% sell through of liquid honey

    • 100% sell through of cut comb

    • Repeat customer for wax products

    • 5 star rating on Google**4.6 star when including a 1 star customer review from someone looking for a farm experience, having not read our online bio.

  • As this is a hobby, our marketing allows us to cover 100% operating costs with the sale of our honey and wax products.